In accordance with the provisions of Articles 6, 8, 15 and 16 of the Federal Law for the Protection of Personal Data in Possession of Individuals (the "Law"), this Privacy Notice 1 is issued.

In accordance with the following:

Edén Benavento, S.A. de C.V. and its subsidiaries and affiliates2, are committed to the transparency, security and privacy of the Personal Data3 of our customers and users. When collecting and processing4 your Personal Data, Edén Benavento, S.A. de C.V. is committed and obliged to observe and comply with the principles of legality, consent, quality, information, proportionality and responsibility set forth in the Law. In accordance with the foregoing, this Privacy Notice applies to all information, including Sensitive Personal Data5 of our clients and users, as well as third parties with whom Edén Benavento, S.A. de C.V. intends to enter into a contractual relationship, collected by Edén Benavento, S.A. de C.V. to provide or sell the services and products of our company in Mexico, or any other. For the above mentioned, and at the moment of reading this Privacy Notice, you give your consent to Edén Benavento, S.A. de C.V. to collect, use and transfer your Personal Data for the purposes specified below.

In order to comply with the provisions of Article 16 of the Law, the following is indicated:

IDENTITY AND ADDRESS OF THE COMPANY

Edén Benavento, S.A. de C.V. is a company duly incorporated and legally existing under the laws of the United Mexican States, with domicile for the purposes of this Privacy Notice located at:

Prol. Av. López Mateos Sur No. 2550
Col. Santa Isabel, Tlajomulco de Zúñiga, Jalisco. Mexico
C.P. 45645

Telephone numbers:
01 (33) 3684-0549
01 (33) 3686-1797
01 (33) 3188-5596
01 (33) 3188-5845

All communications should be addressed to the Legal Department, which has been designated as responsible for processing requests and promoting the protection of Personal Data, in terms of Article 30 of the Law.

1) The Law defines Privacy Notice as the physical, electronic or any other format document generated by the responsible party that is made available to the holder, prior to the processing of his Personal Data.
2) Edén Benavento, S.A. de C.V.
3) The Law defines Personal Data as any information concerning an identified or identifiable natural person.
4) The processing of Personal Data refers to any operation carried out with your Personal Data, from its collection, use, disclosure, storage and up to its cancellation and deletion.
5) The Law defines Sensitive Personal Data as those Personal Data that affect the most intimate sphere of its owner, or whose improper use may give rise to discrimination or entail a serious risk for the owner.

PURPOSE

Unless you provide otherwise in the legal exercise of your right of cancellation or opposition and through the mechanisms established in this Privacy Notice, the processing of your Personal Data, including the Sensitive Personal Data that Edén Benavento, S.A. de C.V. may collect, is for the purpose of identification, information technology, operation, administration, administration, marketing, commercialization and other similar and lawful purposes in accordance with the provisions of the Law, which are derived from the contracted services. may collect, has the purpose of identification, information technologies, operation, administration, marketing, commercialization and other analogous and lawful purposes in accordance with the provisions of the Law, derived from the services contracted by you and other obligations arising from the legal relationship between you as owner of Personal Data and Edén Benavento, S.A. de C.V.

OPTIONS AND MEANS THAT SEMPRA MÉXICO MAKES AVAILABLE TO YOU TO LIMIT THE USE OR DISCLOSURE OF YOUR PERSONAL DATA

Edén Benavento, S.A. de C.V. has the necessary administrative, technical and physical security measures implemented in accordance with its security policies and procedures, to secure your Personal Data against improper or unlawful use, unauthorized access, or against the loss, alteration, theft or modification of your Personal Data, prohibiting its unlawful disclosure and limiting its treatment according to the provisions of this Privacy Notice and the applicable legislation.

MEANS TO EXERCISE YOUR RIGHTS ARC6

You, as owners of the Personal Data, or if applicable, your legal representative, may exercise before Edén Benavento, S.A. de C.V., any of the ARCO rights contemplated in article 22 of the Law and explained below, in the understanding that each of these rights is independent of each other, that is, it is not necessary to exhaust one in order to exercise any of the other three:

Access. It is the power you have to request Edén Benavento, S.A. de C.V. to inform you if you are in its Databases7.
Rectification. It is the right you have to correct your Personal Data in possession of Edén Benavento, S.A. de C.V. has any of your Personal Data.
Cancellation. It is the power you have to request the cancellation of your Personal Data in possession of Edén Benavento, S.A. de C.V.
Opposition. It is the power you have to request Edén Benavento, S.A. de C.V. to refrain from processing your Personal Data in certain situations.

Requests to exercise your ARCO rights must be submitted in writing to Edén Benavento, S.A. de C.V. at the address indicated in this Privacy Notice or at any of our branches, or by electronic means through our website8.

6) Pursuant to the fourth transitory article of the Law, you are informed that your ARCO rights may be exercised as of January 1, 2012.
7) Database is the ordered set of Personal Data.
8) http://www.benavento.com/
to the link "Your Privacy". Your request must contain at least: (i) your name and address or means to receive communications; (ii) your identification or documents proving the personality of your legal representative; (iii) a clear and precise explanation of the Personal Data to which you wish to have access, rectify, cancel or oppose; and (iv) any other element or document that facilitates the location of your Personal Data.

TRANSFER OF PERSONAL DATA

Edén Benavento, S.A. de C.V. may transfer your Personal Data to the following persons and/or entities, with the understanding that such persons and/or entities shall ensure that such persons and/or entities keep the information provided strictly confidential:

The controlling companies, subsidiaries or affiliates of Edén Benavento, S.A. de C.V. in Mexico or abroad.
Third party service providers for compliance with legal, accounting, regulatory or contractual obligations of Edén Benavento, S.A. de C.V. or any of its controlling companies, subsidiaries or affiliates in Mexico or abroad.
Third parties for marketing, information technology, operational, administrative, administrative, commercial and other similar and lawful purposes.

MODIFICATIONS TO THE PRIVACY NOTICE

Any modification to this Privacy Notice will be informed to you indistinctly, by means of notices in the offices or branches of Edén Benavento, S.A. de C.V., by e-mail or through the internet portals of Edén Benavento, S.A. de C.V.